セレブが殺到する米インテリアの魔術師、そのコーディネート術の全て
When you’re trying to sell a place you want to make potential buyers feel at home but when you’re selling an apartment that’s say 14 million dollars that’s a 7 200 square foot triplex penthouse with three and a half bathrooms skylights high ceilings and over 1500 square feet of private outdoor space
Well that would sell in an instant right not necessarily that’s where cheryl eisen comes in she’s the go-to luxury apartment stager in the new york area she does more than help sell homes she sells you on a dream life the whole purpose of staging is to style and
Furnish a place for sale to highlight its selling points for potential buyers and help them envision themselves living in the space cheryl is the ceo of interior marketing group a new york city-based company that does interior design staging and marketing for luxury homes her past buyers and clients include
Chrissy teigen and john legend ivanka trump and jared kushner kim kardashian west and kanye west bethany frankel and swedish real estate broker frederick eckland the home she stages they start at 5 million dollars and go as high as 230 million the cost of the pieces for a staging
Is usually about one percent of the listing price of the home today we’re going to follow cheryl and her team as she stages a loft that is expected to sell at around 14 million dollars in tribeca but before we get to that all the magic starts here at this warehouse in jersey city
This is where all the magic happens it’s 60 000 square feet of furniture light fixtures are custom furnishings behind me here is the accessories section and i’m going to show you today how we tag and prepare for a staging and then we’re going to go to the duane street tribeca
Loft that we’re doing and you’ll see the whole thing happen right in front of you the aesthetic we’re going for today a modern minimalistic look after the pre-planning the most important part is going into the warehouse and picking the exact pieces she wants for the space it all starts at the board
So here we are at the projects board these are the projects we’re doing at any given time a lot this is the one i’m doing today right here with the blue tape i’m going to show you how we tape for projects let’s go each staging starts off with a
Walkthrough with the broker or the client to decide what areas or selling points they want to highlight So i’m looking for sofas for this project it’s a really huge loft space and i want the ceilings to look super high so i want something that’s really low profile we’re doing like gray neutral tones so i feel like this sofa here which is really cool and sculptural is going to be a
Good choice pull it out put some tape on it and this will be part of our staging this will be in the living room Then upstairs we’ve got a media room and i want the sofa to look a little different so i feel like this one could be really good it’s modular which means you can put it in any configuration it works in every apartment i’m going to
Put my blue tape on it and it’s going to come with us to duane street staging with cheryl is not an easy task all the homes she works on are staged from start to finish in only 12 days that’s why her custom art furniture and upholstery teams are so important she
Can get exactly what she needs done quickly all in house So i love this chair for the dining chairs the only thing is this color is a little too light so i’m going to make it gray in the in the upholstery room and i’m going to make these legs silver so i’m here in the throw section i want
To grab a really cool textural throw for the living room i’m going to take these two a cool and a warm so here i’m looking for some cute colorful pillows for the kids rooms which i love doing they’re so colorful i’m gonna grab a couple
For the girls room and then one for the boys room so for us especially since i work typically in neutral tones tone on tone i love to layer textures and pillows and throws are perfect for that so i can do like a gray velvet sofa then i can do
Like a textured pillow and a fur throw and now i’ve got three sort of feelings in that space that really add warmth i’ve got the sofas i got the dining chairs i’m gonna go to the dining table section let’s go choose a dining table So we need a huge table to fit in this place because it’s huge we’re going to have to make our own base actually because we don’t have one that’s big enough and i’m going to top that base with this amazing piece of glass and i think that’ll be perfect So i’m looking for a round top but i don’t see the exact one i want like i’d love a black glass top so i think i’m going to have one made send it over and that’s going to be our coffee table Cheryl’s staging strategy is to think about who the demographic buyer is and choose furnishings and decor pieces to show them how they can live in and use the space so because we focus in the luxury space most of the places really are sort of beautiful already but they’re not
Selling for whatever reason you can’t imagine how someone will live in the space they can’t get a sense of where you put your living room or you know how large it is for how much large furniture how many you can accommodate for a dining space so we
Tell that story we think about who the demographic buyer is is it a family is it a bachelor how are they going to live in that space and then we tell that story visually with the furnishings I’m gonna do like a wooden stump kind of a thing to put next to the bathtub and put some towels on it and some soaps just so it’s like a my it’s like an organic moment so these are all our side tables which i love and
This guy has been with me for 25 years this table it’s amazing we still use it 25 years so this is the lighting section which is so important to staging because it really customizes the space it adds ambient light and it really makes a space feel authentic and different
Lighting can change a room like that now for this place it’s gigantic so we need two huge fixtures so here we are back in the accessories section now i’m gonna actually choose some pieces for this living room to add some color and here we go i think i want some blue
And then a few things that’ll sort of go with this Now we’re going to go over to art and get some art so here’s where custom art is made and it’s amazing what’s what they can do not only do they paint and do mixed media but here’s some photography prints that they print out on our giant printer
Which is amazing onto canvas and this girl i love and april do you think you could put pink on this to bring this some color in this then we’ll frame her and bring her over all of these amazing oversized pieces of art are so important to our staging and our design because
It’s impossible to get like a 12 foot piece of art in 12 days that’s going to be exactly what we’re looking for to fill our giant walls and the spaces we design and that really differentiates our design from other designers you can always sort of tell an img place because
The art is original gigantic oversized art and it really fills the scale of a wall and it makes the place look bigger so now we’re going to leave art and we’re going to go to the custom department which does our upholstery they create custom furnishings and it’s
Amazing because no one else does this so if i want a coffee table that’s shaped like a star i do it in two days because we’ve got every possible iteration of finishings of wood we make our own custom drapes custom pillows custom headboards i mean it’s amazing what goes on here
So we didn’t love the color of this really cool chair so we’re refinishing it in gray like we’re gonna do to our dining table chairs once everything is picked and tagged the pieces are packed and loaded for the move-in here we are at duane street we’re on
Site and we’re about to do this great room so i’m going to show you the design plan so right over here we’re going to do the giant dining table with the chairs all over here we’re doing a giant rug cool comfy chair here cool comfy chair here facing this fireplace
Here we’re doing a huge sofa another sofa facing it and a cool triptych of coffee tables in the center to bring it all together we’re gonna move all the furniture in all the rest of the rooms are done and this is the last one to go but you’re
Gonna see how it gets done and then i’m gonna give you the grand tour All right so here we are for the grand reveal all right i’m going to show you the things that we chose in the warehouse that you might recognize but here’s the gorgeous finished grand space i mean it’s amazing if you’ll notice this sofa is the one we
Chose in the warehouse the three coffee tables which anchor the whole design and the coffee table base that’s mirrored right there is the one that the fabricators made we added a couple of pops of color like blue that you saw me choosing and the rest we left really open and airy
And these chairs are the chairs that we made in the upholstery department they used to be white with gold and now they’re perfectly gray and in the right color story and now that you’ve seen the great room i’m going to show you the rest of the house come follow me
So here we are in the media room right upstairs from the great room it’s got some pops of color but you can really chill out and relax in this room and enjoy this gorgeous piece of art welcome to the master suite it’s very soft and luxurious
It makes you want to like really jump in here and fall asleep there are some tips and tricks we use in staging it’s somewhat formulaic to add light you add lighting you also add mirrors across from a window because then it’s twice as much light twice as
Many windows and it makes a place look larger as well to add height you use low profile furnishings makes the ceilings look higher you use floor-to-ceiling drapes make the ceilings look higher so here’s the pillow we picked out for the girls room i’m just going to place
It here casually as a throw pillow on the floor to add a pop of color so this is the final part of the story we’re telling for the buyers where they would come and relax in this library have a glass of champagne and toast that we’re gonna launch this apartment finally
So i bet at this point you’re left with one last question what happens to all the furniture and decor when the home is sold most of the time they’re sold fully furnished and if they’re not the pieces go back to the warehouse and get a new life at a different staging You
1500億円のマンションを一瞬で売るにはインテリアが重要🛋
米インテリア会社CEOのインテリアコーディネートは圧巻です！
NYの高級マンション販売会場で家具を展示し演出を行うプロの仕事を見てみました👀
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